Wood Grain>> Has, is and will always be the most inviting look for retail environments.
All American>> From the forest to your shop, wood is a thriving American industry that does not require crossing borders or oceans.
Function>> "I sell everything including kitchen sinks." Wood can accommodate any merchandising requirement.
Price>> Individual fixture, full store installation or single item rollouts, wood is a low cost solution.
Custom Finishes>> "Does that maple pedastal come in purple?" Yes it does. Paints stains, foils, antique, textures, laminates, papers and vinyl--you can do it all with wood.
Custom Sizes>> "Can I get it an inch taller, 3 inches deeper and wide enough to hold all of my 49" shelves?" Yes you can. "Will I have to wait longer for the custom sizes?" No you will not.
Custom Pricing>> The clear coat finish on Walnut Burl Veneer is out of your budget; there's a melamine for that. Wood finishes have many, many alternatives for different budgets.
Style>> You name it--contemporary, country, rustic to "you know, like that Armoire we saw at Hearst Castle." If it's important to your sales, it's possible in wood.
Lead Time>> One table to 1000s of cabinets, wood is available, machined, assembled, finished and shipped quicker than metal and plastics in almost every case.
Function>> "I sell everything including kitchen sinks." Wood can accommodate any merchandising requirement.
GREEN>> Hug a tree; cut it down; grow another. Wood is sustainable, renewable and recyclable.
Retailers concerned about changing the store environment to attract shoppers should consider the exclusive offering of the K-Line designed and engineered by Corman and Associates.
This new line is: easy on the budget, easy to ship and easy to assemble. What could be easier? You can refresh and refit a retail setting without sacrificing style and durability using this new concept in fixtureing. They are more affordable because they ship flat. More affordable because they have a custom fixture look at a standard, in stock price. And more affordable because they easily assemble without hardware, saving on installation costs.
Other cost effective advantages of updating your retail space on an "economy-friendly" budget include:
- Increased merchandise ROI.
- Multiple standard melamine finishes including maple, gray, black and white or two-tone combinations.
- Paint finishes for easy adaptation to new products or locations.
- Modular flexibility.
- Sturdy, durable construction.
- Adaptable for POP, slots, accessories etc.
Wood fixtures create a warm and inviting atmosphere that consumers unconsciously gravitate to. After months of denial, many shoppers are once again filling malls and stores across the nation. People simply need to replenish.
Indicators are, says The New York Times, that consumers are buying clothes, jewelry and even cars. More than fulfilling basic needs, shoppers are also going to the store for an experience, to be entertained and to just do something that doesn't cost a lot of money like a vacation.
One sure way to attract shoppers is with wood retail store fixtures. In an unstable economy, wood fixtures create an atmosphere of stability, reliability and longevity. A wood display is easy to see and a magnet to shoppers for your merchandise in the middle of a sea of chrome and glass. The wall unit shown above is a perfect example of the tone set at Lexington's historic Idle Hour Country Club where cormans outfitted the club's Pro Shop.
Whether a wood floor in a new home or the beautiful wood grain of an elegant dining table, wood makes a lasting impression. So will your store and your merchandise when presented on wood display units.
Visit www.cormans.com for many exciting solutions to create retail environments that attract shopers.
Tip 1: Embedding Video into Your Blog
To embed a video like the one above, you'll need to do the following:
- Most video sites like YouTube have an "embed" source code that you can copy and paste. For YouTube, this code is listed just to the right of the video itself, under a person's username.
- Open up the HTML Editor in HubSpot by clicking the "HTML" button in the toolbar. Then, paste in the source code at that point of the article you'd like the video to show up.
- Save! This tip will work on the rest of the CMS as well, not just in the blog. Just click on "Add Module", and add an HTML module. You'll be able to paste in the source code directly, and the video will exist as a stand alone module on your site.
Tip 2: Automate Your Social Media Publishing
If you use the HubSpot blogging platform, then we'll be able to automatically publish your content for you. To set up Social Media Publishing, complete the following steps:
- We need to add your social media credentials before we can automate your blog publishing to their feeds. Under the Promote tab, open up HubSpot's Social Media application.
- Click the "Social Media Accounts" button. When prompted, add your credentials for the social media sites you'd like to publish to.
- Once your credentials are entered, head back to your blog's homepage and click on the "Options" link (to the right of the "Create Article" link).Your blog options will appear.
- Click on the Social Media Publishing tab. Under Social Media accounts, check off the boxes of the social media feeds you'd like your blog to publish to automatically. Remember to click "Update" at the bottom of the screen.
- When publishing content to your networks, you’ll need a line of explanatory text to let people know what they’re seeing. To write this line, write your slug in the "publishing slug" field, directly above the list of your social media acccounts. This is the text that will appear in Facebook and Twitter along with a link to the blog article. For example, you might write "Check out my new blog post!"
Tip 3: Text Formatting 101
You can edit the fonts of your website by going to Settings > Template Configuration in HubSpot, and then click on "Advanced Configuration". Throughout this list, you'll see places where you can change the font of your different headers.
One caveat to this, however: The fonts you can use on a website are dependent on the fonts that are available on a visitor's machine. If you try to name a font that the user does not have on their computer, it will default back to something standard (usually Arial or Helvetica).
Most machines are preinstalled with dozens of fonts, so the trick is knowing which fonts are likely to be installed on which computers. For a list of the fonts supported on most browsers, view this article on Success.