Academy Sporting Goods
Store type: Outdoor/Sports Big-box/Warehouse store serving the Southwest and Southeast
Project Type: Multi-store rollout to 10+ stores per year, up to 110 stores
Academy Sporting Goods operates large shoe departments utilizing runs of in line metal fixtures. The goal is to create end caps for these runs that direct the customer to brand names and footwear types with visibility from all parts of their large store layouts. The challenge is using a basic shell that is generic to each end cap with merchandising and signage skins unique to each vendor. While design, engineering and prototyping new designs is time consuming, the biggest hurdle is inventorying the hundreds of vendor specific parts for rollout and individual needs.