CEC Entertainment
Store type: Nationwide family restaurant and arcade
Project Type: Multi-store rollout to 200+ stores
Design: Doug Hailey, CEC Corporate
The robotic shows in the Chuck E Cheese stores had become a mixed combination of animations and décor making the programming and production of video and robotics a daunting task. A brainstorming meeting of electronics, animation, costume, signage and structural décor vendors was held with CEC executives to create a new direction. The result is a TV Studio layout with interactive blue screen and video controls for the kids featuring a new, highly advanced Chuck E Cheese animation as the host.