Urban Active Fitness
Urban Active Fitness Multi-Use Exhibit
Created for ICSC Show 2008, Las Vegas

Project Completion Date: 2008
Budget: $120,000
Designers: Zee Design, EOP Architects, Michael Strawn, Corman and Associates
Fabricator: Corman & Associates, Inc.
Graphics: Zee Design
The huge challenge with this exhibit was time. The booth was presented in rendering form just six weeks prior to the shipping date. All final design, working drawings, graphics files, printing, construction, including 12 crates and crating, had to happen in five weeks after the final design was accepted. The 16’ tall tower presented a set-up challenge in that we had to build it so that it could be easily erected at the show. We did it in four layers, building each layer on the floor and then installing them with a forklift, and this worked quite well.